Transformational Selling - Being Bolder and Braver - Episode 2

In this episode Bryn and Steve discuss the importance ofbeing bolder and braver as salespeople.  In particular there is a focus on the idea of challenging customers around what it is they actually need and the difference between being a true Transformational Seller and an order taker. The conversation includes examples of where they have pushed back on customer requests, to ensure that the right outcomes were achieved for the customer. They also provide some tips on how to position those allimportant ‘difficult questions’. The episode kicks off with their experiences from the pastweek:  Bryn’s observations from reviewing a sales team in action and Steve describes being on the receiving end of a ‘Wolf of Wall St’ style cold call! If you’re enjoying the podcast – don’t forget to subscribeand get notified when new episodes drop.Follow Transformational Selling on LinkedIn  https://www.linkedin.com/company/new-world-sellingOr check out Transformational Selling: How to Adapt youSales Style to the New World in all formats:https://www.amazon.co.uk/Transformational-Selling-adapt-sales-style-ebook/dp/B0BVC22PZK