Transformational Selling - The Pilot - Episode 1

In this first episode of Transformational Selling, BrynThompson and Steve Lowndes sit down to discuss the 3 core pillars of Transformational Selling: Focus on Outcomes - Leverage Expertise - Foster Collaboration.They share with their thinking around what each of these mean and provide tips and practical actions that sellers can incorporate into their day to day sales activity.They have some forthright views on what questions you should be asking customers and why you shouldn’t be sending out proposals and quotations and Bryn has a rant about the saying “…they could sell ice to the Eskimos”.