Transforming a favorite Texas beverage into a business, one decision at a time; with Amelia Lettieri of RANCH2O Spirits

When you think of canned cocktails, you might picture overly sweet drinks or watered-down hard seltzers. Ranch2O Spirits is redefining that.Founded by Amelia Lattieri, Ranch2O began as a simple idea: make a quality ranch water you could grab from the fridge. With a finance and operations background—and a nudge from her husband—Amelia took the leap into a market that barely existed at the time: liquor-based RTD (ready-to-drink) cocktails. From navigating Texas’s tricky liquor laws to crafting consistent, bar-quality flavors, she’s building a brand rooted in authenticity, strategy, and West Texas tradition.In this episode, we dive into:✅ How a casual conversation at home sparked a beverage startup✅ Why Amelia chose co-packing over building a distillery✅ The biggest challenges of launching a liquor-based canned drink in Texas✅ How Ranch2O built awareness without big marketing budgets✅ The strategy behind their branded cocktail bars and event partnerships✅ What it takes to lead a small, committed team through the ups and downs✅ Why a clear goal for acquisition guides Amelia’s long-term decisions RANCH2O SpiritsLinkedInInstagramFacebook Sponsors and Affilates: Bluebird HardwaterAnchor My Business   Connect with the HostMatthew ShippBe a GuestLinkedIn: https://www.linkedin.com/in/matthewshipp/Instagram: https://www.instagram.com/matthewjshipp/Facebook: https://www.facebook.com/emberisolutionsEmberi Solutions: https://emberisolutions.com/Buy me a coffee ☕ https://buymeacoffee.com/mattshipp