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Transparency in play: How to build trust in gaming & advertising

EPISODE · Aug 10, 2023 · 24 MIN

Transparency in play: How to build trust in gaming & advertising

from The IAB UK Podcast

Join Venatus as they explore the dynamics of trust in the ever-changing ecosystem of gaming and advertising. They will shed light on the challenges, strategies, and opportunities for the industry when it comes to building trust on both sides of the ad supply and demand chain. From understanding in-game audiences to viewability metrics, they will uncover how the industry can continue to grow authentically while driving revenue effectively and ethically. Hosted on Acast. See acast.com/privacy for more information.

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Transparency in play: How to build trust in gaming & advertising

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