TreffPoint Episode 4 with Petra Zink

Petra Zink – Personal and Corporate Branding – Similarities and Differences The transparency and connectedness of our digital economies and societies has elevated the importance of personal branding. However, for many the art and profession of it remains a mystery. In this TreffPoint, we had the chance to talk with Austrian Petra Zink, who started her career in the world of corporate branding, but is know a leading educator and coach in personal branding. Listen to her countless recommendations for how to seek distinct value propositions and become a translator between your personality and capability and the benefits you can provide.