TRUST, BUT VERIFY | With Liz Lathan and Kay Cote | The Business Spotlight

Welcome to the Business Spotlight Series podcast! In this episode, host Kay Cote sits down with Liz Lathan, the dynamic co-founder and CMO of The Community Factory, to explore the power of community in transforming corporate events. With 20 years of experience in corporate event marketing, Liz shares her journey from the traditional corporate world to the entrepreneurial space, revealing how The Community Factory was born out of a need to create meaningful connections at events that transcend business.Tune in as Liz dives into the day-to-day operations of her innovative company, from helping clients strategize and create year-round communities to running Club Ichi, a thriving network of over 5,000 B2B event marketers. Learn about the challenges and triumphs of entrepreneurship, the importance of having fun in business, and why community-led growth is the future. This episode is packed with insights on building authentic connections and the evolving role of community in business success. Perfect for event marketers, entrepreneurs, and anyone looking to create lasting impact through community building.Don’t miss this inspiring conversation that highlights the energy, passion, and strategic vision that set The Community Factory apart in the industry!You can get in touch with Liz here on LinkedIn:  / lizlathan  🔔 Want your business to be featured as our next Business Spotlight? Book in your FREE podcast slot today via our website:https://www.businessspotlightseries.com#business #advice #podcast #businessowner #businesstips #growth #businessgrowth #businesslesson #businessessentials #howtostartabusiness #businessstrategy #businesspodcast #motivation #thebusinessspotlight #success