EPISODE · Sep 25, 2017 · 11 MIN
TSE 667: Don’t Be So Pushy…Okay?
from The Sales Evangelist
Ever heard of the term Cognitive Dissonance? This is something I actually learned from Kurt Mortensen’s book, Maximum Influence, which I think is highly valuable and applicable to sales, specifically when we talk about asking for sales commitments. That’s why I’m sharing it with you. What is Cognitive Dissonance? This is a psychological discomfort that […] The post TSE 667: Don’t Be So Pushy…Okay? appeared first on The Sales Evangelist.
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TSE 667: Don’t Be So Pushy…Okay?
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