EPISODE · Jan 31, 2018 · 29 MIN
TSE 758: The Rationally Irrational Consumer
from The Sales Evangelist
Sometimes, we don’t think and we just do things. Irrational? Hmmm… yes. But it’s somewhat rational. So how do you exactly deal with a rationally irrational consumer? Today’s guest is Steve McKee. He is the president of Wallwork and Company. He is also the author of the book When Growth Stalls and Power Branding. […] The post TSE 758: The Rationally Irrational Consumer appeared first on The Sales Evangelist.
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TSE 758: The Rationally Irrational Consumer
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