TSE 801: How Clients Buy-A Practical Guide to Business Development

Clients buy services differently than they buy products. Where products are frequently sold by features and attributes, services are sold on reputation, referral and relationships. Today on The Sales Evangelist we talk with Tom McMakin about the challenges of selling services, and the key to becoming the very best at your chosen field of expertise. […] The post TSE 801: How Clients Buy-A Practical Guide to Business Development appeared first on The Sales Evangelist.

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