EPISODE · Jun 19, 2023 · 27 MIN
TSL S2E22 - "Sales Psychology" - Mathew Isaac, Seattle University (1/3)
from The Sales Lab · host Mathew Isaac, Willy Bolander, Ph.D.
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What this episode covers
Dr. Mathew Isaac, Professor at Seattle University and former ZS Consultant, joins Dr. Willy Bolander in The Sales Lab to discuss the role of psychology in selling and sales management. Specifically, topics like customer judgement, decision making, and cognitive biases are explored in relation to selling, while topics like motivation, perception, and framing are explored in relation to managing and compensating salespeople. In short, we get deep into the science of sales! Won't you come join us? Part 1 of 3.
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TSL S2E22 - "Sales Psychology" - Mathew Isaac, Seattle University (1/3)
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