EPISODE · Apr 23, 2025 · 1H 1M
TSL S3E11 - "What is Technical Sales" - Larry Hudson, Free Agent
from The Sales Lab · host Larry Hudson, Willy Bolander
Check out the TIES Sales Showdown at www.tx.ag/TIESVisit The Sales Lab at https://thesaleslab.org and check out all our guests' recommended readings at https://thesaleslab.org/reading-listTo listen to The Sales Lab Podcast on your favorite apps, visit https://thesaleslab.simplecast.com/ and select your preferred method of listening.Connect with us on Facebook at https://www.facebook.com/saleslabpodcastConnect with us on Linkedin at https://www.linkedin.com/company/thesaleslabSubscribe to The Sales Lab channel on YouTube at https://www.youtube.com/channel/UCp703YWbD3-KO73NXUTBI-Q
What this episode covers
Larry Hudson joins Dr. Willy Bolander in The Sales Lab to answer the question: "What is Technical Sales?" from the perspective of his experience at a few different companies over the years - including Siemens, AVEVA, Senscient, and Eisenmann Corporation. All episodes of Season 3 will address this important question. What do we mean by technical sales? What is so technical about it? Is it ever not technical? What competencies are needed for success? Join us!
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TSL S3E11 - "What is Technical Sales" - Larry Hudson, Free Agent
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