TSP Talks, episode 3: Reaching b2b audiences in China

What this episode covers

In this episode, we talk to Kath Darlington, CEO of The Scott Partnership Group about communicating with b2b audiences in China. She touches on some of the challenges this market presents and how to overcome them, as well as sharing some of her tips from operating in China for the past 15 years. We also introduce Chinab2bwire, a new online platform that enables global organisations to easily order communications services from us in China.

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Frequently Asked Questions

How long is this episode of TSP Talks?

This episode is 17 minutes long.

When was this TSP Talks episode published?

This episode was published on September 3, 2021.

What is this episode about?

In this episode, we talk to Kath Darlington, CEO of The Scott Partnership Group about communicating with b2b audiences in China. She touches on some of the challenges this market presents and how to overcome them, as well as sharing some of her tips...

Can I download this TSP Talks episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.