Tune in with Sighthound Savoy and Rachel Down

In this episode, we sit down with Peter and Maria Yarnold, the passionate founders behind Sighthound Savoy, a premium dog food brand dedicated to quality, transparency, and breed-appropriate nutrition.We dive into their journey of building a specialist brand focused on sighthounds — a group of dogs with unique nutritional and physiological needs — and how their deep understanding of these elegant, athletic breeds shaped their product development.Peter and Maria share:🐾 Why sighthounds require a different nutritional approach 🐾 The importance of ingredient integrity and sourcing 🐾 The challenges of launching and scaling a niche pet brand 🐾 Lessons learned from working closely with customers and the sighthound community 🐾 Their vision for the future of ethical, high-quality dog nutritionThis conversation is honest, insightful, and inspiring for anyone passionate about dog health, breed-specific feeding, and building a values-led business in the pet industry.Whether you’re a sighthound owner, a raw-feeding advocate, or simply interested in the evolving world of premium pet nutrition, this episode offers practical insight and a behind-the-scenes look at what it takes to create a trusted specialist brand.