Two Bros Built Skincare for Tradies

Two brothers from Dubbo, Beau and Zac London, are revolutionizing men’s skincare by creating Frasé Skin — a brand built for Aussie tradies who spend their days under the sun. Frustrated by generic products that ignore their needs, they launched the brand during lockdowns, drawing on their own experience as a chippie and plumber. With no marketing or product background, they turned their ignorance into an advantage, focusing on simplicity and real-world use. Their mission? To make sunscreen and skincare feel like a no-brainer for guys who work hard outdoors — and to combat the dangerous myth that “she’ll be right.” Since launching in 2023, Frasé Skin has exploded with over 40,000 customers and soaring revenue, with plans to hit US markets and Australian supermarkets. Their tagline? “A quick wash, a moisturizer with SPF — and you’re done.” Support the show:Get a discount at https://solipillow.com/discount/dnn. Advertise on DNN:[email protected] This is an automated, high-level news summary based on public reporting.Report issues to [email protected]. View sources & latest updates:https://sources.thednn.ai/aa8463ab7d12ad16