Two-Wheel Conveyance: Elevating Female Ridership

●     00:00:00 00:00:39:Host Robert Pandya introduces Episode 6 discusses Progressive IMS Outdoors and introduces this week’s topic of growing female ridership. ●     00:00:00 00:03:24Meet the guests, Porsche Taylor, Founder and Publisher of Black Girls Ride (BGR) Magazine and Jaime Dempsey, Co-Founder and Development and Production Director at ATWYLD.●     00:00:00 00:14:56Jaime offers insight on how ATWYLD connects with customers outside of traditional retail.  ●     00:00:00 00:18:19Jaime offers advice for women looking to start something in the Powersports industry. ●     00:00:00 00:21:55Porsche analyses the sense of community that exists within the motorcycle industry and how this community was what piqued her interest in and passion for motorcycling. ●     00:00:00 00:21:45Porsche reminisces about her worst dealership experience and what other dealers can learn from the experience. ●     00:00:00 00:30:00Jaime discusses the expectation of how retailers and dealerships regarding selling merchandise to women. ●     00:00:00 00:31:48Jaime speaks openly about how ATWYLD had to pivot their marketing strategy amid-pandemic. ●     00:00:00 00:35:46Porsche offers constructive criticism on how to improve female-focused rides, specifically her own. ●     00:00:00 00:38:45Robert congratulates Porsche and the other women named to Polaris Empowersports Council. ●     00:00:00 00:39:57Porsche speaks to the broader purpose of the Polaris panel and how powerful it is to have a panel of women advisers. ●     00:00:00 00:42:07Jaime imparts advice for women looking to enter the industry. ●     00:00:00 00:43:14Porsche shares advice for who want to work in the Powersports industry. ●     00:00:00 00:43:14Porsche shares advice for who want to work in the Powersports industry. ●     00:00:00 00:45:38Porsche shares advice for dealers. ●     00:00:00 00:46:24Jaime shares advice for dealers. ●     00:00:00 00:47:01Robert closes the conversation and teases the next episode that will feature Bryan Carroll with Why We Ride and Kelly Yazdi with Wild Gypsy Tours.