Two-Wheel Conveyance: Elevating Female Ridership

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Host Robert Pandya introduces Episode 6 discusses Progressive IMS Outdoors and introduces this week’s topic of growing female ridership.

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Meet the guests, Porsche Taylor, Founder and Publisher of Black Girls Ride (BGR) Magazine and Jaime Dempsey, Co-Founder and Development and Production Director at ATWYLD.

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Jaime offers insight on how ATWYLD connects with customers outside of traditional retail.  

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Jaime offers advice for women looking to start something in the Powersports industry.

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Porsche analyses the sense of community that exists within the motorcycle industry and how this community was what piqued her interest in and passion for motorcycling.

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Porsche reminisces about her worst dealership experience and what other dealers can learn from the experience.

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Jaime discusses the expectation of how retailers and dealerships regarding selling merchandise to women.

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Jaime speaks openly about how ATWYLD had to pivot their marketing strategy amid-pandemic.

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Porsche offers constructive criticism on how to improve female-focused rides, specifically her own.

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Robert congratulates Porsche and the other women named to Polaris Empowersports Council. 

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Porsche speaks to the broader purpose of the Polaris panel and how powerful it is to have a panel of women advisers.

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Jaime imparts advice for women looking to enter the industry.

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Porsche shares advice for who want to work in the Powersports industry.

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Porsche shares advice for who want to work in the Powersports industry.

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Porsche shares advice for dealers.

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Jaime shares advice for dealers.

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Robert closes the conversation and teases the next episode that will feature Bryan Carroll with Why We Ride and Kelly Yazdi with Wild Gypsy Tours.