Two-Wheel Conveyance: Growing Your Audience via Adjacencies

In the third episode of Centerstand: A Motorcycle Industry Podcast, host Robert Pandya speaks with Mike Cunningham of Zero Motorcycles and Colin Miller of American Honda about the opportunities for brand and industry growth that market adjacencies pose.●     00:00:00 00:00:21o  Host Robert Pandya introduces Episode 3 where you’ll learn how to engage in adjacent markets.●     00:00:00 00:01:01o  Meet the guests, Collin Miller of American Honda and Mike Cunningham of Zero Motorcycles. ●     00:00:00 00:02:21o  Colin speaks to Honda’s product diversity and how dealers can leverage the different products lineup.●     00:00:00 00:07:11o  Mike addresses who Zero Motorcycle’s typical civilian customer is and what products they’ve seen growth in since the pandemic.●     00:00:00 00:09:21o  Mike discusses the influx of new and returning riders seeking Zero Motorcycles and why he thinks interest is spiking across these categories of customers.  ●     00:00:00 00:11:07o  Colin speaks to how dealers leverage varying range of products to reach new customers and how dealers are marketing entry level models to new riders.●     00:00:00 00:16:44o  The importance of dealers providing a stair step of products so customers keep coming back to the dealership.●     00:00:00 00:18:24o  Mike addresses the opportunities associated with introducing electric motorcycles in a dealership with exclusively gas-powered motorcycles. ●     00:00:00 00:23:45o  Mike and Colin speak to governmental adjacencies and how the benefits for the dealers that manage this aspect of the business.●     00:00:00 00:28:13o  Mike and Colin offer the dealer network actionable advice.●     00:00:00 00:31:30o  Robert closes out the episode with his thoughts on the biggest opportunity in market adjacencies.