EPISODE · Nov 18, 2020 · 40 MIN
Two-Wheeled Conveyance: How Riding Schools and Dealers Can Further Growth Together
from Centerstand · host International Motorcycle Shows
00:00:00 00:00:10Host Robert Pandya introduces Episode 9 of Centerstand highlighting this week’s topic of motorcycle education schools and dealers working together to reach new riders.00:00:00 00:00:56Meet the guests, Charlie Fernandez, General Manager, Academy of Motorcycle Operation SoCal and Bill Nation, Dealer Principal, Pro Italia Motorcycles.00:00:00 00:02:14Charlie elaborates on his experience in the Powersports industry and gives more detail on AMO.00:00:00 00:05:30Bill shares his background in the Powersports industry and what he does for Pro Italia Motorcycles.00:00:00 00:07:41Charlie discusses his background with MSF and his early assumptions with training.00:00:00 00:14:17Bill discusses why training isn’t currently discussed at the dealer level.00:00:00 00:25:30Robert asks Charlie about his experience with schools working with dealers.00:00:00 00:26:06Bill discusses his experience with working with moto schools.00:00:00 00:28:20Charlie shares how schools can better work with dealers.00:00:00 00:29:57Bill shares why liability is a current issue at the dealer level.00:00:00 00:31:11Charlie speaks to his Discover The Ride at IMS viewing experience and why Harley-Davidson is doing it right with training.00:00:00 00:33:21Robert shares his prediction of future training to be all on electric bikes.00:00:00 00:35:16Bill shares his advice to the OEMs/dealer network as-a-whole.00:00:00 00:36:14Charlie shares his advice to the OEMs/dealer network as-a-whole.00:00:00 00:38:51Robert closes the conversation and teases the next episode which will be about motorcycle journalism and industry analysis.
What this episode covers
In this week’s episode of Centerstand: A Motorcycle Industry Podcast, we’re focusing on two separate but very important aspects of the Powersports industry, motorcycle education and dealer networks— and how the two can better work together to get new riders licensed and on two wheels. Join host Robert Pandya as he has a conversation with Charlie Fernandez, General Manager of Academy of Motorcycle Operation Southern California which has trained over 25,000 riders and Bill Nation, Dealer Principal at Pro Italia Motorcycles, the premier Italian motorcycle dealership that has been selling to the stars and riding enthusiasts in the Glendale, CA area for over two decades as they discuss how-to navigate the education and dealer relationship moving forward to further growth.
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Two-Wheeled Conveyance: How Riding Schools and Dealers Can Further Growth Together
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