EPISODE · May 6, 2026 · 3 MIN
U.S. Hotels Say World Cup Is ‘Non-Event’ So Far
from Forbes Talks · host Forbes Media LLC
FIFA hyped the World Cup as an economic juggernaut for the U.S.—but with five weeks until the tournament kicks off, the hotel industry says advanced bookings in some host cities are on par or lagging any ordinary summer. Nearly 80% of U.S. hoteliers in 11 World Cup host cities say bookings are tracking below original forecasts, with some describing the tournament as a “non-event,” according to an American Hotel & Lodging Association (AHLA) survey of members released Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
What this episode covers
FIFA hyped the World Cup as an economic juggernaut for the U.S.—but with five weeks until the tournament kicks off, the hotel industry says advanced bookings in some host cities are on par or lagging any ordinary summer. Nearly 80% of U.S. hoteliers in 11 World Cup host cities say bookings are tracking below original forecasts, with some describing the tournament as a “non-event,” according to an American Hotel & Lodging Association (AHLA) survey of members released Monday. Learn more about your ad choices. Visit megaphone.fm/adchoices
NOW PLAYING
U.S. Hotels Say World Cup Is ‘Non-Event’ So Far
No transcript for this episode yet
Similar Episodes
Feb 8, 2026 ·26m
Jan 29, 2026 ·39m
Jan 14, 2026 ·25m
Jan 8, 2026 ·7m
Jan 7, 2026 ·45m