Under Armour's Attack on Nike | Sweat Equity | 1

It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different kind of material - one that will wick away sweat and keep him cool and dry on the field. Upon graduating, Plank uses his life savings and maxes out his credit cards to launch Under Armour. And within ten years of its founding, Plank sets his sights on the biggest prize of all: taking on Nike.  Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

What this episode covers

It’s 1995 and college football player Kevin Plank is frustrated with the way the cotton t-shirt he wears under his pads gets drenched with sweat. He begins designing a t-shirt made from a different kind of material - one that will wick away sweat and keep him cool and dry on the field. Upon graduating, Plank uses his life savings and maxes out his credit cards to launch Under Armour. And within ten years of its founding, Plank sets his sights on the biggest prize of all: taking on Nike. Audible subscribers can listen to all episodes of Business Wars ad-free right now. Join Audible today by downloading the Audible app. See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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This episode was published on March 18, 2026.

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