Under the Bonnet: What’s Really Going On in Australia’s Automotive Industry

Darren Bowler started as a teenage apprentice with a love for cars and worked his way up to leading major automotive brands across Australia. In this episode, he shares his journey through Holden, Hyundai, Audi, HSV and more, and reflects on what it takes to succeed in a fast-changing industry. From the early days under the bonnet to executive roles in sales, marketing and operations, Darren now consults to help businesses streamline, scale and thrive. He also dives into the current state of the automotive industry in Australia and where it's headed. If you’re in the industry or just curious about how it all works behind the scenes, this episode is packed with stories, strategy and straight-talking insights.