Understanding the Role of an Artist Manager

“You’re always just one song away from your life changing”. On this episode of The Music Business Unplugged, host Ian Bredenkamp sits down with renowned artist manager Seth Kallen for an in-depth conversation about the pivotal role of an artist manager in today’s music industry. Based in Los Angeles, Seth manages one of South Africa’s biggest pop exports, Will Linley, and has previously worked with hitmakers like X Ambassadors. In this episode, Seth shares insights into building a successful music career, starting his own management company, and the lessons he’s learned along the way. He discusses the journey behind Will Linley’s breakout hit Miss Me (When You’re Gone), the thrill of watching his artists sell out venues, and the strategies that help artists turn breakthrough moments into lasting careers. The Music Business Unplugged brings together top industry professionals from around the world, offering valuable insights, trends, and expert advice. Whether you’re an emerging artist or an industry veteran, this podcast is your go-to resource for navigating the fast-paced world of music. The Music Business Unplugged is proudly produced by I Be Music, Africa’s #1 music marketing and plugging company. For more information, visit www.ibemusic.org.