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Understanding your target market

An episode of the Marketing For The Sales Guy podcast, hosted by Jeremy Orritt, titled "Understanding your target market" was published on March 30, 2026 and runs 10 minutes.

March 30, 2026 ·10m · Marketing For The Sales Guy

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Todays topic is understanding your target market….a strong one for marketers right?Sales people might think this is not relevant as we either know our target market very well, or we have been given a list of prospects that is our defined target market.I think the topic is relevant for sales people and these are the three things I think we need to talk about:1. Why it is important to understand your target market better.2. How to find out more about your target market.3. How to use that information

Todays topic is understanding your target market….a strong one for marketers right?

Sales people might think this is not relevant as we either know our target market very well, or we have been given a list of prospects that is our defined target market.

I think the topic is relevant for sales people and these are the three things I think we need to talk about:

1. Why it is important to understand your target market better.

2. How to find out more about your target market.

3. How to use that information

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