Unlock The Power of Storytelling For Your Business

In this episode, Minnie talks to Susan Payton, business storytelling expert and bestselling author of The Business of Stories.   In this 40-minute episode, Susan explains her framework for business storytelling. With careful prompting, you will understand that you have hundreds of wonderful stories to tell (even if you don’t know it yet!).   We discuss why we should be telling stories and how to weave them successfully into your marketing.   Susan explains The Circles of Storytelling Magic and how to harness storytelling to find a deep connection with your ideal customer. Also, we discuss where to use your stories. Hint: everywhere!   If you are curious as to how to recognise and record powerful stories when they come to mind, Susan shares her tips.   We review her bestselling book (which is much more than a book), her hugely successful course and upcoming Storytelling Challenge.   Whether you are already using stories or unsure where to start, tune in for this valuable and informative episode. Grab a coffee and let’s dive in! Hey, have you heard…?   Have you ever thought about hosting a podcast?  If podcasting is on your to-do list, we have exciting news. In September we are hosting a free three-day challenge. The challenge will allow you to explore whether you have a podcast in you, what format and genre it might take, and who might listen and you’ll be able to map out your first few episodes.    You will then have the chance to enrol on our Launch Your Indie Podcast course this autumn which will give you all the knowledge and confidence you need to get your show up and running. Sign up here to get on our waiting list and we will let you know all the details towards the end of the summer.   Let us know what you think of this episode. Please rate and review and recommend to others. We love helping small business owners and entrepreneurs improve their writing.   About Susan Payton   Susan is a storytelling expert and author of the bestselling book The Business of Stories   Website  www.thebusinessofstories.com   Upcoming 5-day challenge: www.thebusinessofstories.com/5daychallenge    Socials:    Linked in: https://www.linkedin.com/in/susanpaytonuk/    Facebook: https://www.facebook.com/SusanPaytonUK/   Business of Stories is available from most retailers. Here’s the Amazon link!       Resources   Waiting List for Launch Your Indie Podcast   Contact us   Please drop us a voice note at memo.fm/crackingcopy and let us know what you think or what topics you want us to cover.   Twitter @cracking_copy Facebook @crackingcopy    ➡️  Share this podcast with someone who’ll find it useful     You can also find us at:   Instagram: Ella Hoyos - @flurrymarketing Minnie McBride - @minnie__writes   LinkedIn: Ella Hoyos - https://www.linkedin.com/in/ellahoyos Minnie McBride - https://www.linkedin.com/in/minniemcbride   Ella Hoyos and Minnie McBride are co-hosts of this podcast.  We are professional copywriters and marketers.  We deep dive into a different aspect of copywriting in each ‘snack-sized’ episode so that we can help you become better writers for your business.   Support this podcast!   If you found this episode helpful you can show your appreciation by making a donation!  This helps offset the costs of producing the show and we’ll love you for it :)    Buy me a coffee