Unlocking Startup Valuation: The Power of Intangible Assets| The Catalyst Effect Podcast with Alejandra Santos

Revenue growth gets the headlines, but it’s not the whole story. In this episode of The Catalyst Effect Podcast, Isaac Carter sits down with Alejandra Santos to unpack the often-overlooked drivers of business value: intangible assets.They explore:✅ Why intangible assets can multiply your valuation✅ The difference between revenue multiples and IP-driven multiples✅ How founders can position their businesses for higher long-term valueIf you’re building a startup and only focusing on revenue, you might be leaving millions on the table. This conversation will shift how you think about growth, assets, and investor perception.