Unlocking the Medical Cannabis Market: Revolutionising Access and Innovation

EP4 - Tim Kirby, CEO of Releaf and Michael Sassano, CEO and Chairman of the Board with SOMAÍ Pharmaceuticals discuss strategies for expanding the medical cannabis market in the UK. They highlight the challenges in the current market, such as patient accessibility and supply chain issues, emphasise the importance of vertical integration and advanced extraction techniques to ensure product quality and consistency. They also talk about the significance of catering to the 'cannabis naive' demographic through more accessible product forms like oils, soft gel capsules and pastilles. The conversation underscores the necessity of educating doctors and patients about these products to expand the market while maintaining high standards of quality and patient care. Audio Chapters:00:00 Beyond The Script with Michael Sassano00:26 Challenges in the Medical Cannabis Market01:02 Supply Chain and Quality Assurance01:41 Cannabis Extraction Techniques02:12 Market Evolution and Technology03:55 Product Development and Standards13:20 Patient Experience and Feedback16:40 Global Market Insights19:47 Next Generation Soft Gel Release20:13 Planning for Future Product Releases20:19 Faster Absorbing Soft Gels20:36 Understanding Doctor and Patient Needs21:26 Trends in Medical Cannabis Prescriptions22:29 Global Market Trends and Product Diversity24:53 Educational Experiences for Doctors26:27 Building Trust and Confidence in Cannabis Products30:06 The Importance of Independent Clinics35:52 Future Prospects and Market EvolutionFollow us:InstagramTikTokTwitterLinkedinreleaf.co.uk