Unpacking The Benefits Of Niching - Gerry King - S15-E01

Taking that leap to niche your business down is a scary process. You may feel worried about missing out on opportunities, and you may start to see an initial wobble in your finances. Staying the course becomes a difficult challenge. We catch up with Gerry King who back in episode 81 shared his desire to niche down into funeral director websites. In this episode we learn how this shift has gone over the last six months. Once you have a vision of whom you serve, it is amazing how super focused you become. Gerry shares is fears, struggles and his successes during the journey. And he demonstrates that he knows exactly what he needs to do to get in front of his target audience. Brilliant episode for those who want to explore niching their business or want to dive deeper.   --- OUR EVENT: Do you want to make real change in your business? Join us at our in-person event Agency Transformation Live Meet Troy Dean; Lee Jackson, Chris Ducker, Kelly Baader, Amy Woods, Paul Lacey, Dave Foy and other legends in this fantastic conference focused on actionable steps that you can use to transform your agency. --- Mentions Security Plugin Chantal Edouard-Betsy Adam Preiser Andrew and Pete GDPR Andrew and Pete   Connect with Gerry Website Funeral Director Websites Twitter Profile Connect on Facebook See acast.com/privacy for privacy and opt-out information.