EPISODE · Sep 25, 2023 · 27 MIN
Unveiling the Art of Growth Hacking - Mike Fuhrmann Ep. 11
from Inspiral Hacks · host Juan Carlos Zuloaga Ramirez
Join us for an insightful conversation with Mike Fuhrmann, a seasoned marketing expert with over 20 years of experience. In this episode of Growth Hacks Experiences, Juan Carlos from Inspire Grove sits down with Mike to discuss the ever-evolving landscape of marketing, the role of customer behavior, and the impact of technology in sectors like tourism and insurance. Timestamps: 00:00 - Introduction and a chat about standing vs. sitting 01:48 - Mike's introduction and background 06:17 - Impact of technology and customer-centricity in the tourism industry 12:08 - Importance of defining purpose and sharing beliefs for brand value 16:05 - Growth hacking in the insurance sector 22:58 - Applying A/B testing for website optimization Resources Mentioned: - http://www.seanellis.me/ ## Connect with Us: - Juan Carlos on LinkedIn: https://www.linkedin.com/in/growth-hacking-juan-carlos-zuloaga/ - Mike Fuhrmann on LinkedIn: https://www.linkedin.com/in/mikefuhrmann/ ## Stay Tuned: Subscribe to our channel for more insightful discussions on growth hacking, marketing, and business strategies. https://www.youtube.com/@UCPJT63NpQd60gW6b6_xLi-w #ValueHacking #growthmindset #GrowthHacks #MarketingStrategy #BusinessInsights #InspiralGrowth
What this episode covers
Join us for an insightful conversation with Mike Fuhrmann, a seasoned marketing expert with over 20 years of experience. In this episode of Growth Hacks Experiences, Juan Carlos from Inspire Grove sits down with Mike to discuss the ever-evolving landscape of marketing, the role of customer behavior, and the impact of technology in sectors like tourism and insurance. Timestamps: 00:00 - Introduction and a chat about standing vs. sitting 01:48 - Mike's introduction and background 06:17 - Impact of technology and customer-centricity in the tourism industry 12:08 - Importance of defining purpose and sharing beliefs for brand value 16:05 - Growth hacking in the insurance sector 22:58 - Applying A/B testing for website optimization Resources Mentioned: - http://www.seanellis.me/ ## Connect with Us: - Juan Carlos on LinkedIn: https://www.linkedin.com/in/growth-hacking-juan-carlos-zuloaga/ - Mike Fuhrmann on LinkedIn: https://www.linkedin.com/in/mikefuhrmann/ ## Stay Tuned: Subscribe to our channel for more insightful discussions on growth hacking, marketing, and business strategies. https://www.youtube.com/@UCPJT63NpQd60gW6b6_xLi-w #ValueHacking #growthmindset #GrowthHacks #MarketingStrategy #BusinessInsights #InspiralGrowth
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Unveiling the Art of Growth Hacking - Mike Fuhrmann Ep. 11
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