EPISODE · Apr 14, 2026 · 21 MIN
Up, Up, Down, Down: Unlocking the Code to Leading Multi-Generational Teams
from Strong Conversations · host Sam Marcoux, Mike Ellerbrook
In this episode of Strong Conversations, Mike Ellerbrook, Executive Vice President of UFP Site Built, shares his 27-year journey from working in a plant at 18 to leading within a major building products company. The conversation dives into culture, multi-generational leadership, and what it really takes to stay relevant and win in a constantly evolving industry. Key Takeaways: - Why culture and having fun at work are essential to long-term success in the industry - Leading across generations: adapting your style while staying authentic and consistent - The importance of “dual learning” between experienced leaders and younger talent - Setting a clear expectation to win—and tailoring how you coach individuals to get there - Navigating post-COVID market shifts and resetting expectations for sustainable growth
What this episode covers
In this episode of Strong Conversations, Mike Ellerbrook, Executive Vice President of UFP Site Built, shares his 27-year journey from working in a plant at 18 to leading within a major building products company. The conversation dives into culture, multi-generational leadership, and what it really takes to stay relevant and win in a constantly evolving industry. Key Takeaways: - Why culture and having fun at work are essential to long-term success in the industry - Leading across generations: adapting your style while staying authentic and consistent - The importance of “dual learning” between experienced leaders and younger talent - Setting a clear expectation to win—and tailoring how you coach individuals to get there - Navigating post-COVID market shifts and resetting expectations for sustainable growth
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Up, Up, Down, Down: Unlocking the Code to Leading Multi-Generational Teams
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