Up, Up, Down, Down: Unlocking the Code to Leading Multi-Generational Teams

from Strong Conversations · host Sam Marcoux, Mike Ellerbrook

In this episode of Strong Conversations, Mike Ellerbrook, Executive Vice President of UFP Site Built, shares his 27-year journey from working in a plant at 18 to leading within a major building products company. The conversation dives into culture, multi-generational leadership, and what it really takes to stay relevant and win in a constantly evolving industry. Key Takeaways: - Why culture and having fun at work are essential to long-term success in the industry - Leading across generations: adapting your style while staying authentic and consistent - The importance of “dual learning” between experienced leaders and younger talent - Setting a clear expectation to win—and tailoring how you coach individuals to get there - Navigating post-COVID market shifts and resetting expectations for sustainable growth

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This episode is 21 minutes long.

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This episode was published on April 14, 2026.

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