Use Press & Media to Build a Business That Lasts | 029

What if your business could get national visibility for free?In this week’s episode, we sit down with The Expert Expert™ Rob Lange, a seasoned strategist with over 35 years of experience helping entrepreneurs, entertainers, and everyday business owners harness the power of press and media. The Expert Expert™ Rob Lange breaks down what “media” really means (hint: it’s not just writing a press release), how to position your business for TV, radio, magazines, and podcasts, and why any business  yes, even a dry cleaner can make the news.The Expert Expert™ Rob Lange shares juicy behind-the-scenes stories, including working with Orville Redenbacher and Suze Orman, and gives real examples of how local businesses have used media to dominate their markets. Plus, he explains why authenticity is your secret weapon and how to build a long-term strategy using his 11-pillar framework for expert entrepreneurs.Whether you’re looking to grow your local presence or build a nationally recognized brand, this episode will give you the tools and the mindset shift to start thinking like “the media does.”Key Takeaways:Press and Media: The most underused free marketing tool available to business owners.You Don’t Have To Be A Celebrity: Get featured no matter who you are, even local dry cleaners can leverage the media.Mainstream media: Still holds significant credibility and influence over public perception.Speak The Language Of The Media: Formatting and headlines matter in your content.Be Authentic: It is your most powerful asset when working with media.Exposure Through Press: Can boost your visibility, credibility, and ultimately, your revenue.Be A Recurring, Trustworthy Guest: You can become a go-to expert with the right training.Missing Out On Media: Many business owners miss out on media because they misunderstand what it is and how to use it.You Don’t Need To Do It Alone:  The Expert Expert™ Rob Lange offers coaching and a self-guided course to get you started.Unlock the Secrets to Building a Resilient and Profitable Business at the Profit Connectors Club - https://profitconnectors.club/About The Expert Expert:For Over 35 years as The Expert Expert™ Rob Lange has specialized in working with entrepreneurs, and business owners to create the business behind their skills, talents, and areas of specialty while positioning themselves as authorities and experts in their field, creating a business that can be monetized for sustained success. He is considered an expert in many facets of entertainment and business, has appeared on The Oprah Winfrey Show, Good Morning America, All My Children, VH-1, ABC, CBS, & FOX T.V. News and many local and regional radio and television shows nationwide. Throughout his career, The Expert Expert™ Rob Lange has had the opportunity to work with, coach, represent, and promote hundreds of businessmen and women and worked with many top-name professionals in the worlds of entertainment and business including George Burns, Steve Allen, Phyllis Diller, Tony Bennett, Tom Jones, Kenny Rogers, Willie Nelson, The Beach Boys, The Monkees, Loretta Lynn, Michael Jordan, Don Rickles, Orville Redenbacher, Wally “Famous” Amos, Mrs. (Debbi) Fields, Robert Kiyosaki, Suze Orman, and many other national, regional, and local entrepreneurs and business owners. Today, The Expert Expert™ Rob Lange spends much of his time educating, training, and consulting entrepreneurs and business owners on all levels on the use of press and media in their business, and with his proprietary education, training, and business development system The Expert Expert™ Rob Lange has experienced tremendous results helping countless others achieve fantastic success in their business. He remains an in-demand media guest, business analyst, podcast guest, speaker, coach, and consultant with clients worldwide.About Sharon:Sharon Galluzzo, Profit Growth Strategist at Profit Connections, is the author of several Amazon Best Selling books including “Legendary Business: From Rats to Riche$.” She ran a successful multi-six figure, award winning business for more than a decade before selling it for a profit. In her more than 19 years as an entrepreneur, Sharon has coached professionals across the country from franchisors and solopreneurs to businesses on the verge expansion. http://sharongalluzzo.com/https://www.facebook.com/sharonagalluzzo/https://www.instagram.com/sharon_galluzzo/https://www.linkedin.com/in/sharongalluzzo/Thanks for listening!Thanks so much for listening to our podcast! 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