Using ABM to Create Handraisers | Constantinos Yenis, Holded

from Growth Machines: Combining Product-Led Growth and Sales · host Vincent Jong

In this episode of the Growth Machines podcast I speak with Constantinos (Costas) Yenis, VP of Sales and Customer Success at Holded. Costas shares his unique career trajectory from a full-stack web developer to a sales leader in a growing SaaS company. He discusses the importance of understanding customer pain points, the implementation of a product-led sales strategy, and the challenges of engaging non-hand raisers. Costas also highlights the significance of leveraging data for marketing strategies and improving lead qualification processes. Chapters:00:00 Introduction to Costas Yenis and Holded03:03 Costas's Unique Sales Journey05:51 Product-Led Growth and Sales Strategy12:01 Engaging Hand Raisers and ConversionStrategies17:52 Leveraging Data for Marketing andSales Optimization

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This episode was published on July 10, 2025.

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