Using AI for Mega Trend Research and Smarter Content Strategy

In this episode of Content Amplified, host Ben Ard chats with Tuesday Hagiwara about a side of AI that most marketers are overlooking — using it for high-level strategic research and trend analysis rather than just content creation. Tuesday walks through her process of identifying mega trends using the PESTLE framework (Political, Economic, Social, Technological, Legal, Environmental) and how she leverages tools like ChatGPT, Claude, and Miro to consume and synthesize massive amounts of research — including 160+ pieces of thought leadership and 60+ reports. She explains how grounding your LLM conversations in deep research produces dramatically better campaign ideas and content strategies. Tuesday also shares how she validates insights through real-world conversations and emphasizes using AI for what it does best — summarizing and pattern recognition — rather than writing content directly.Guest Bio:Tuesday Hagiwara is a research-driven marketing strategist with a background in broadcast journalism. She spent years at Nielsen working on both the consumer goods and media sides of the business, followed by consulting work. She currently works for a nonprofit focused on research. Tuesday is known for her expertise in using futurist frameworks and AI tools to identify mega trends and translate them into actionable content strategies that help brands stay ahead of the curve.Text us what you think about this episode!