Using Color with Purpose

Color is something we see everywhere, every second of every day. It’s something we never really question or think about too much.But color choices are so important in any design or branding and play a huge part in how we communicate with audiences and customers.Tracy Parish, Education Technology Specialist at Southlake Regional Health Centre in Toronto, Canada, joins Matt Pierce, TechSmith’s Learning & Video Ambassador, on this episode of The Visual Lounge to discuss why color needs to be carefully considered in learning design.Tracy shares a ton of valuable tips and tricks about what to keep in mind when picking color combinations, considering cultural meanings behind color and selecting tools that can make the job easier. Some truly eye-opening words from Tracy in this episode, so don’t miss it.Learning points from the episode include:0:00 – Introduction 1:03 – Introducing Tracy2:08 – How Tracy entered the world of design4:00 – How to define success in design5:15 – One tip to improve images/videos8:37 – What’s the purpose of color in design?9:50 – Using color to “beautify”?10:57 – What to bear in mind when choosing colors17:23 – How do we know if we’re using color correctly?18:49 – Color to enhance learning24:03 – Tap into your current environment24:58 – Using color picker sites27:10 – Making your design accessible30:58 – Tool and resource suggestions from Tracy36:14 – Cultural perceptions of color39:15 – Pantone’s Color of the Year41:59 – Tracy’s speed round!46:18 – Final take46:54 – Outro Important links and mentions:TechSmith Academy: Learn how to use and create better images and videos (for free): https://academy.techsmith.comStark accessibility checker: https://www.getstark.co/chrome Connect with Tracy on LinkedIn: https://www.linkedin.com/in/tracyparish/Tracy’s website: tracyparish.ca