Using Creative Risks To Stand Out In Niche Industries

Discover how to transform dry technical concepts into high performing creative campaigns that stand out in crowded niche markets. In this episode of Content Amplified, Ben Ard sits down with GinaRenee Autrey to discuss how she successfully implemented themes like Shakespeare, Dr. Seuss, and classic muscle cars to market hydropower engineering services. Gina Renee shares her unique process for finding real world analogies to explain complex problems and reveals exactly how she gained executive buy in for bold marketing strategies.Topics discussed in this episode:How to use creative analogies to differentiate your brand in "boring" or technical industries.Case Study: Using a female boxer to showcase agility in the oil and gas sector.Case Study: The "To Be or Not To Be" Shakespeare campaign regarding dam decommissioning.Strategies for lobbying leadership and technical staff to approve outside the box ideas.How to listen to technical experts to spark creative brainstorming sessions.About the Guest:GinaRenee Autrey is the Director of Marketing and Strategic Impact at Kleinschmidt, a firm specializing in the hydropower sector. With over 20 years of experience in the AEC (Architecture, Engineering, and Construction) world, she specializes in building marketing programs from the ground up and driving industry buzz through creative thought leadership.Connect with GinaRenee on LinkedInText us what you think about this episode!