Using TikTok to Normalize the Menopause Conversation
First published
07/28/2022
Genres:
business
health
fitness
sexuality
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Summary
Who knew that TikTok could serve as a resource for millions of women trying to figure out menopause? Certainly not Tamsen Fadal, who tentatively dipped a toe into the social media platform for the first time only to be shocked by the eye-opening response. In no time her post – 34 Symptoms of Menopause – blew up and the award-winning New York news anchor had uncovered her next assignment! As we’ll learn on this episode of the Busine$$ of the V, there is a movement afoot to make the world safe for discussions about menopause. It’s here, it’s real and its impacts on workplace productivity are real. Having herself collapsed on the job with a constellation of symptoms that took her off-guard, Tamsen received a crash course on all things hormonal while investigating the episode. She has since gone on to produce a new documentary exploring women’s physical, emotional and professional passages and the science that shapes their journey. Also at work on a book about what it means to enter midlife, Tamsen is exploring the stories of women – herself and others – navigating a transition that can be both frightening and liberating, challenging and exhilarating. Enjoy this heartening conversation about the many ways in which menopause (and its workplace impacts) have emerged from the shadows, and not a moment too soon! Want to hear about Tamsen’s 34 symptoms of menopause – and more? Click here to visit her TikTok page. Would you like to hear previous episode of the Busine$$ of the V? Click here! TOPICS COVERED: From Broadcasting News to Broadcasting Menopausal Symptoms: How Tamsen embarked on her current work building a community of women dealing with menopause in the workplace and beyond. A cluster of symptoms literally knocked Tamsen off her game at work, prompting her to launch an inquiry into the source. She sought help from doctors including a gynecologist, neurologist, endocrinologist … before tests finally yielded the verdict: Tamsen was in menopause. Women commonly experience frightening symptoms that very often don’t call to mind menopause right off the bat. Leveraging TikTok: Tamsen blew up by simply offering straightforward information (i.e. 34 symptoms of menopause) and promoting conversation. Tamsen is providing a service by sharing information and research with women who otherwise might, like she was, be clueless when menopausal symptoms strike. The Disconnect is Real: Because symptoms can be vague and intermittent over a long period of time, it’s easy for women to overlook menopause as a potential cause. As the result of a 2002 study (now acknowledged to have been flawed) a huge number of women abandoned hormone replacement therapy due to perceived risks. Menopause was momentarily in the news, but otherwise still far from the front pages over the ensuing decades. HOT FLASH: A 2022 U.S. survey revealed that 17% of women reported leaving or considering leaving their jobs as the result of menopausal symptoms. Tamsen highlights her research into a variety of previously untapped topics related to menopause and media imaging, the workplace, mental and emotional impacts. About the perspective and purpose of Tamsen’s documentary, whose tone mixes realism with optimism based on interviews with a broad range of women and experts. Some 6,000 women a day enter menopause and are in search of solutions to a variety of attendant symptoms. Cracking a Mystery: Why is it that some women glide through menopause while a huge pool of others suffer a litany of miseries. Ways to stave of negative symptoms: Reduce alcohol, caffeine and stress. Workplace Challenges: While Tamsen has felt supported at her news studio, office environments generally have a long way to go in inviting women to be candid about symptoms and strategies for managing them on the job. Menopausal women represent a huge and valuable business asset, which is why forward-thinking corporations are looking to provide accommodations and benefits to support them. Tam
Duration
Parent Podcast
Business of the V
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