Using Video to Build Brands, Not Just Listings - James Bottomley

from The Spiro Podcast: Managing your Real Estate Photography & Videography Business · host Spiro

Todd and Shannon welcome James Bottomley of Haven Creatives to the Spiro Podcast for a conversation about creating more intentional, effective real estate video content. James shares how he got started in real estate media as a teenager, how Haven Creatives grew into a luxury real estate media agency, and why great video is not just about gear or flashy visuals. The heart of the episode is James’ approach to building video content around a clear purpose. He explains why agents often try to make one video do too many things at once — sell the listing, grow their brand, generate leads, and get views — and why that usually weakens the result. James breaks down how media companies can think through awareness, education, and conversion content, while also helping agents build stronger personal brands through intentional, authentic content. The conversation also touches on content strategy, filming average homes well, brand development, AI, and the future of real estate video. Relevant Links Spiro Software Platform: https://repplaunch.com/repp2026 James Bottomley on YouTube: https://www.instagram.com/thejamesbottomley_/ Haven Creatives on Instagram: https://www.instagram.com/haven.creatives/ Chapter Timestamps 0:00 Intro 0:47 Welcome to the Spiro Podcast 1:27 REPP Reminder, Spiro Updates, and Introducing James Bottomley 4:55 James’ Start in Real Estate Media 7:40 Haven Creatives, Luxury Video, and Why Gear Isn’t the Point 11:46 Helping Agents Understand the Purpose of Video 14:04 Awareness, Consideration, and Conversion Content 20:34 What Listing Content Looks Like at Each Stage 25:53 MLS Videos, Social Videos, and Filming Average Homes Well 31:45 Using Video to Build an Agent’s Brand 42:16 James’ Brand Development Framework 49:16 Staying Creative, AI, and the Future of Real Estate Media 55:30 Episode Wrap-Up

What this episode covers

Todd and Shannon welcome James Bottomley of Haven Creatives to the Spiro Podcast for a conversation about creating more intentional, effective real estate video content. James shares how he got started in real estate media as a teenager, how Haven Creatives grew into a luxury real estate media agency, and why great video is not just about gear or flashy visuals. The heart of the episode is James’ approach to building video content around a clear purpose. He explains why agents often try to make one video do too many things at once — sell the listing, grow their brand, generate leads, and get views — and why that usually weakens the result. James breaks down how media companies can think through awareness, education, and conversion content, while also helping agents build stronger personal brands through intentional, authentic content. The conversation also touches on content strategy, filming average homes well, brand development, AI, and the future of real estate video. Relevant Links Spiro Software Platform: https://www.spiro.media/Spiro Contact Email: [email protected] REPP Events / REPP 2026: https://repplaunch.com/repp2026 James Bottomley on YouTube: https://www.youtube.com/@James_BottomleyJames Bottomley on Instagram: https://www.instagram.com/thejamesbottomley_/Haven Creatives on Instagram: https://www.instagram.com/haven.creatives/ Chapter Timestamps 0:00 Intro0:47 Welcome to the Spiro Podcast1:27 REPP Reminder, Spiro Updates, and Introducing James Bottomley4:55 James’ Start in Real Estate Media7:40 Haven Creatives, Luxury Video, and Why Gear Isn’t the Point11:46 Helping Agents Understand the Purpose of Video14:04 Awareness, Consideration, and Conversion Content20:34 What Listing Content Looks Like at Each Stage25:53 MLS Videos, Social Videos, and Filming Average Homes Well31:45 Using Video to Build an Agent’s Brand42:16 James’ Brand Development Framework49:16 Staying Creative, AI, and the Future of Real Estate Media55:30 Episode Wrap-Up

NOW PLAYING

Using Video to Build Brands, Not Just Listings - James Bottomley

0:00 56:40

1×

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

Share this episode

Similar Episodes

I'm ok

Mar 26, 2026 ·1m

Food Saved My Life

Mar 19, 2026 ·34m

Eat More Vegetables: The 4 Foods That Beat Ozempic (Naturally)

Feb 18, 2026 ·11m

How to End Heart Disease with Dr. Fuhrman

Feb 11, 2026 ·45m

Revolutionizing Breast Health: QT Imaging, Overdiagnosis, and What to Do Instead

Jan 27, 2026 ·35m

REMIX: Why we over-shop and compulsively acquire, and how to stop, with Dr Jan Eppingstall

Jan 9, 2026 ·61m

Similar Podcasts

MG Show MG Show The MG Show, hosted by Jeffrey Pedersen and Shannon Townsend, is a leading alternative media platform dedicated to uncovering the truth behind today’s most pressing political issues. Launched in 2019, the show has grown exponentially, offering unfiltered insights, comprehensive research, and real-time analysis. With a commitment to independent journalism and factual integrity, the MG Show empowers its audience with knowledge and encourages active participation in the political discourse. Ask A Spaceman Archives - 365 Days of Astronomy Ask A Spaceman Archives - 365 Days of Astronomy Podcasting Astronomy Every Day of the Year Breaking News Show | eTurboNews Juergen Thomas Steinmetz News is relevant to the global travel and tourism industry, human rights and global issues.Breaking news when it happens and only from the source. Eat to Live Jenna Fuhrman, Dr. Fuhrman Our health is our most precious gift and smart nutrition can change your life. Each month, join Dr. Fuhrman and his daughter, Jenna Fuhrman as they discuss important topics in the world of nutrition. Eat to Live will change the way you eat and think about food.

Frequently Asked Questions

How long is this episode of The Spiro Podcast: Managing your Real Estate Photography & Videography Business?

This episode is 56 minutes long.

When was this The Spiro Podcast: Managing your Real Estate Photography & Videography Business episode published?

This episode was published on June 3, 2026.

What is this episode about?

Can I download this The Spiro Podcast: Managing your Real Estate Photography & Videography Business episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.

URL copied to clipboard!