USR 164: David Hoffeld on The Science of Selling

Today's guest episode of USR features David Hoffeld!  David is the author of the acclaimed book The Science of Selling, a novel on the psychology behind everyday sales and customer interaction.  He is the CEO and chief sales trainer at Hoffeld Group, one of the nation's top research-based sales and consulting firms.  He's pioneered a revolutionary sales approach based on research in neuroscience, social psychology and behavioral economics that's been proven to radically increase sales.      David is also a popular trainer whose entertaining presentation style weaves humor, stories, and science together in a way that engages his audience and provides them with proven strategies they can use immediately.  He has been bestowed numerous awards from Toastmasters International and is a member of the National Speakers Association, American Society of Training Directors and the Society of Personality and Social Psychology.   In this episode, you will learn: -the proven psychology behind generating sales (and David's step by step tips on how you can implement these strategies into your business) -the number one mistake entrepreneurs and salespeople make when trying to increase their sales and how you can avoid making it yourself  -how to get your customers excitedly running back for more content all by understanding their rules of influence   As a sought-after sales thought leader and speaker, David works with small and medium businesses to Fortune 500 companies showing them how to align their sales behaviors with how the brain naturally forms buying decisions.   Because of the results his insights generate, he is a sales and leadership contributor to Fast Company and has been featured in Fortune, U.S. News and World Report, The Wall Street Journal, Harvard Business Review, CBS Radio, Fox News Radio, and more.  Today he's giving us the top tips on the most effective science-backed sales strategies.   Mentioned in this episode: The Science of Selling: Proven Strategies to Make Your Pitch, Influence Decisions, and Close the Deal by David Hoffeld: https://www.amazon.com/Science-Selling-Strategies-Influence-Decisions/dp/0143129325   Connect with David: https://www.hoffeldgroup.com/ https://twitter.com/davidhoffeld www.linkedin.com/in/davidhoffeld   For more business tips and strategies, follow along with Kelly: Join the Tribe of Unstoppables on FB: https://www.facebook.com/groups/2080754075505322/   Website: https://kellyroachcoaching.com   Instagrams: UE Revolution: https://www.instagram.com/uerevolution/ UE Marketing Mastery: https://www.instagram.com/uemarketingmastery/ Kelly Roach: https://www.instagram.com/kellyroachofficial    Twitter: https://twitter.com/kellyroachlive