UX Pathways: Episode 6 Season 4 - Deborah O'Malley

What this episode covers

Discover the unique user experience path that Deborah O'Malley, Founder & Product Strategy Lead at GuessTheTest, followed in this sixth episode of Season 4.Some key takeaways:• UX and CRO are two sides of the same coin• Qualitative research helps explain the “why” behind user behavior• A/B testing and experimentation are becoming more mainstream across industries• Continuous learning and adaptability are critical as AI changes the digital landscape• Treating life like an experiment can help you grow through challenges and change• The future will still need human oversight, strategy, and critical thinking

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Frequently Asked Questions

How long is this episode of UX Pathways?

This episode is 25 minutes long.

When was this UX Pathways episode published?

This episode was published on May 27, 2026.

What is this episode about?

Discover the unique user experience path that Deborah O'Malley, Founder & Product Strategy Lead at GuessTheTest, followed in this sixth episode of Season 4.Some key takeaways:• UX and CRO are two sides of the same coin• Qualitative research helps...

Can I download this UX Pathways episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.