Vanity Metrics Are Killing Your Revenue Team: The Hard Truth About Metrics That Matter [ep 8]

Dirty data, vanity metrics, and setting goals that scare you—in this episode, the Rankings.io revenue team breaks down how to track what really moves the needle. How do the best revenue teams measure success?  Hint: it's not “300 touchpoints” or vague pipeline goals. In this episode of Under Oath, the revenue crew at Rankings.io takes a hard look at the metrics that matter most when building and scaling a revenue engine. From appointment sets and close rates to show rate strategy and data cleanliness, Zach Ramey (SVP of Revenue), Cole Castleberry (VP of Sales), and Scott Knudson (Director of Sales Enablement) talk through the good, the bad, and the misleading when it comes to tracking success.  Watch the Full Video on YouTube: ▶️@UnderOathPodcast Follow Us for More Revenue Intel: Instagram: @underoathpodcast  TikTok: @underoathpodcast What You'll Learn: Why "300 touchpoints" might be the most meaningless stat on your dashboard The dangerous illusion of "clean" data Why vanity metrics hurt your team—and your job The metrics that actually move dollars, not dashboards How to align pay with performance metrics that matter Closing Arguments: “Don't present vanity metrics—your job might depend on it.” “Shoot for the stars. Land on the stars.” “We're not even good yet.”