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EPISODE · May 6, 2026 · 1H 10M

Veronika Larisova of Chief Nutrition

from AM.CRUE · host Avril Mathie

Veronika grew up in communist Czech Republic, navigated her way out of there to eventually move to Australia and have a career in fitness and nutrition. She's one of the most hilarious people I know and has the most entertaining stories. On a hiking trip with friends, she came up with the idea to create what was at the time Australia's first ever meat protein bar. Having never started a company before, it wasn't without big risks and major lessons that she shares in this episode. Now her company Chief Nutrition is one of the top 10 fastest growing businesses in Australia and she's here in Miami because they are now working on the huge goal of taking over the US market too.Find her on Instagram @veronikalarisova and @chief.nutrition and listen to her podcast Chief Life Podcast.

What this episode covers

Veronika grew up in communist Czech Republic, navigated her way out of there to eventually move to Australia and have a career in fitness and nutrition. She's one of the most hilarious people I know and has the most entertaining stories. On a hiking trip with friends, she came up with the idea to create what was at the time Australia's first ever meat protein bar. Having never started a company before, it wasn't without big risks and major lessons that she shares in this episode. Now her company Chief Nutrition is one of the top 10 fastest growing businesses in Australia and she's here in Miami because they are now working on the huge goal of taking over the US market too.Find her on Instagram @veronikalarisova and @chief.nutrition and listen to her podcast Chief Life Podcast.

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This episode is 1 hour and 10 minutes long.

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This episode was published on May 6, 2026.

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Veronika grew up in communist Czech Republic, navigated her way out of there to eventually move to Australia and have a career in fitness and nutrition. She's one of the most hilarious people I know and has the most entertaining stories. On a hiking...

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