Victoria Bitter launches low-carb beer

An episode of the Sunrise podcast, hosted by LiSTNR, titled "Victoria Bitter launches low-carb beer" was published on February 26, 2026 and runs 1 minutes.

February 26, 2026 ·1m · Sunrise

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Episode Description

Victoria Bitter has launched a new 3.5% low-carb version of its iconic beer to appeal to health-conscious drinkers and regain market share in the competitive beer market. The mid-strength variant joins the growing trend of lighter beer options, with consumers increasingly choosing lower-alcohol alternatives when driving or attending other activities. The release represents VB's attempt to modernise its product line whilst maintaining its position as one of Australia's most recognisable beer brands.

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