Video = Video + Audio + Text

Episode 8: Social Selling & Marketing / B2B Lead Generation

Release Date: 09/25/2019

Description: In this episode we discuss B2B Ecommerce and lead generation in todays world. Denis Zekic is a B2B Sales & Marketing Advisor and Trainer | LinkedIn Advocate | Keynote Speaker | Award Winner. He is also the author of Best Selling "SOCIAL SELLING & MARKETING: LinkedIn Magic 5 Formula"

Explicit: No

The Three Keys of Effective Lead Generations

Release Date: 11/04/2017

Description: On this week’s episode of fjorgecast, Tim speaks with Simon Thompson of B2B lead agency, Growth Assembly. Simon brings a unique perspective, as he came to the US from Australia to start his businesses. They touch on lead generation and content marketing. Simon elaborates on how cold email outreach, LinkedIn outreach, and “borrowing” an audience are the most effective forms of lead gen.

Explicit: No

Balancing New Tech with Proven Tactics: B2Boring With Val Glover

Release Date: 05/20/2024

Description: Val and Chris dive into their rich experiences in B2B marketing, highlighting the essential role of creativity and the evolution of marketing technology. From the pros and cons of review sites to effective lead generation tactics, they offer a comprehensive look at current B2B marketing strategies. Key Highlights:B2B Marketing Insights: Val and Chris share their passion for creativity in B2B marketing and discuss their favorite campaigns and future aspirations.Marketing Technology Evolution: The duo examines the latest tools, such as chatbots and Google intent data, while stressing the importance of traditional methods like email and webinars.Review Sites: A balanced discussion on the pros and cons of using review sites in B2B marketing, emphasizing the importance of high-quality, organic reviews.Lead Generation and Nurturing: Effective tactics for guiding leads through the marketing funnel and the importance of high-quality lead programs.Service Desk Challenges: Creative solutions for common tech issues faced by service desk teams and the impact of controversial branding strategies.B2B Marketing Resources: Encouraging the exploration of centralized resources and connections in the B2B marketing field.Val Glover on LinkedInChris Rack on LinkedInTo learn more about pharosIQ and how we can help you reach your revenue goals, visit us here!

Explicit: No

#78 Unlocking B2B Success: Demand Generation with Deanna Shimota 🚀

Release Date: 08/22/2023

Description: 🎙️ Dive into the world of B2B marketing with Deanna Shimota, the CEO of GrowthMode Marketing and a true B2B marketing maestro! In this episode of "Jonny Ross Fractional CMO", we're peeling back the layers of demand generation, content marketing, and more. 🔍 What you'll discover:- The real difference between demand generation and lead generation.- Common mistakes businesses are making in their marketing strategies.- How B2B buying behaviors are evolving and how to stay ahead.- Crafting a winning demand generation strategy.- Avoiding the pitfalls of 'Random Acts of Marketing'.🎉 Whether you're a seasoned marketer or just diving into B2B, Deanna's insights are a goldmine. Don't miss out!TimestampsUnderstanding Demand Generation [00:02:30]Deanna explains the difference between lead generation and demand generation and why demand generation is critical in B2B marketing.Adapting to Changing B2B Buying Behaviors [00:05:55]Deanna discusses how B2B buyers are completing up to 80% of their purchase decision through digital avenues before engaging with a sales rep.Building a Demand Generation Engine [00:08:39]Deanna talks about the three pillars of building a demand generation engine and where businesses need to be featured or named to be considered by buyers.The strategy for identifying ideal customer profile [00:08:49]Identifying the best fit companies to target, having a unique point of view, and developing a content marketing and demand gen strategy.The importance of understanding ideal customer profile [00:10:05]Understanding when and how and where the ideal customers consume information.The three pillars of a demand generation engine [00:11:07]Creating content for every stage of the funnel, building a robust website, utilizing managed channels, and tapping into third-party channels for credibility and reach.Timestamp 1 [00:18:11]"Channels for B2B marketing"Discussion on the effectiveness of different channels for B2B marketing, including LinkedIn, Google Ads, Facebook, and Instagram.Timestamp 2 [00:19:54]"The issue with digital advertising"Exploration of the limitations and challenges of relying solely on digital advertising for lead generation, including low conversion rates and slow sales cycles.Timestamp 3 [00:24:23]"Example of a brand doing demand generation well"Mention of Lavender, a technology company in the sales space, as an example of a brand successfully building brand awareness and utilizing third-party channels like LinkedIn for demand generation.Lead Generation and Demand Generation [00:27:02]The speaker discusses the transition from lead generation to demand generation and the importance of running both programs simultaneously.Different Approaches in Demand Generation [00:28:07]The speaker explains how demand generation requires a different mindset and tactics compared to lead generation.Building a Demand Generation Engine [00:29:49]The speaker emphasizes the importance of focusing on long-term growth and building a demand generation engine to attract future prospects.Guest Links: 🔗 [GrowthMode Marketing](http://www.growthmodemarketing.com/)🔗 [The Demand Gen Fix Podcast](<a...

Explicit: No

The B2B Lead Generation Show

Release Date: 09/24/2020

Authors: Lead Cookie

Description: In this show we dive into everything related to B2B Lead Generation. This includes Linkedin Lead Generation, Account Based Marketing, Outbound Sales, Outbound Prospecting, Cold Email, Cold Calling, Paid Ads, and more. For show notes and to download our free "How to Guide to Linkedin Lead Generation" visit https://LeadCookie.com

Explicit: No

Think-Linked.In

Release Date: 09/12/2021

Authors: Rodney Doherty

Description: Teaching Decision Makers to Optimise their use of LINKEDIN for Lead Generation and Training Businesses how best to use Linkedin for B2B Marketing.

Explicit: No

Business Hub Store

Release Date: 05/18/2021

Authors: Ritika Tiwari

Description: Business Hub Store - Digital Marketing, Social Media Marketing, Lead Generation, B2B Marketing.

Explicit: No

Lead Generation Nation

Release Date: 09/03/2020

Authors: Jonny Rose

Description: Lead Generation Nation is a B2B podcast and Youtube show that profiles the world's best B2B lead generation experts. It is the internet's only show exclusively dedicated to B2B lead generation.Every week, we bring you 20min interviews with B2B lead generation experts to teach you the latest tools, tactics and strategies.To contact the host, Jonny Rose, email: jonny (@) leadgeneration (.) chat

Explicit: No

Arianne Symmes Podcast

Release Date: 09/22/2021

Authors: Arianne Symmes

Description: All things internet marketing focusing on lead generation through relationship building focusing on Linkedin, Google, Facebook traffic generation.

Explicit: No

Marketing B2B, con Juanjo Amengual

Release Date: 03/16/2021

Authors: Juanjo Amengual

Description: Estrategias de marketing b2b, Linkedin marketing, emprender...

Explicit: No

Linkedin Tips

Release Date: 09/11/2021

Authors: Linkedin experts | LINKEDERS

Description: Linkedin tips | B2B marketing tips | Novedades y tendencias en Marketing B2B y ... LINKEDIN linkedintutorial.substack.com

Explicit: No

The B2B Roundtable Podcast

Release Date: 09/23/2020

Authors: Brian Carroll

Description: The B2B Roundtable Podcast brings you actionable marketing and sales lessons to help you get better results and drive growth.Brian Carroll interviews the marketing leaders on topics from B2B marketing, account-based marketing (ABM), B2B sales, sales development reps, content marketing, storytelling, leadership, research, and more.Brian Carroll is the CEO of markempa and the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog which is read by thousands each week.

Explicit: No

B2B Lead Roundtable

Release Date: 04/05/2021

Authors: Brian Carroll

Description: B2B Roundtable Podcast brings you ACTIONABLE B2B marketing and sales lessons to help you get better results and drive growth.Brian Carroll interviews the marketing and sales thought leaders on topics from B2B marketing, empathy-based marketing, account-based marketing (ABM), content marketing, B2B sales, new research, content marketing, storytelling, leadership and more. Brian Carroll is the CEO and founder of markempa a firm that helps brands make powerful emotional connections, convert more customers, and drive growth. Brian is the author of the bestseller, Lead Generation for the Complex Sale, and the B2B Lead Blog which is read by thousands each week.https://www.b2bleadblog.com/

Explicit: No

3 Ways To Leverage Facebook For B2B Marketing

Release Date: 03/31/2021

Authors: BrendaSBrunet

Description: Many of you might consider B2B marketing as an off the chart act when it comes to Facebook. As mostly all sorts of B2B marketing activities are majorly conducted in a more professional social medium such as LinkedIn. Even previous year’s reports show that about 45% of B2B marketers have chosen LinkedIn to proceed with their B2B marketing activities.

Explicit: No

LINKEDIN MARKETING ITALIA - GIOVANNI SALADINO

Release Date: 04/13/2021

Authors: Giovanni Saladino

Description: Il podcast per tutti i professionisti di settore nel mondo B2B.Il primo podcast italiano dedicato al mondo del B2B ed ai suoi professionisti di settore.Hai sentito parlare di imprenditori che utilizzano Linkedin per chiudere clienti ogni giorno. Hai provato e hai fallito. La tua campagna ha avuto un pessimo tasso di richieste accettate. Come sviluppare strategie di lead generation efficaci su Linkedin?Ne parliamo ogni venerdi su Linkedin Marketing Italia

Explicit: No