Visible Grit

Episode 78 of the Faithful on the Clock podcast, hosted by Wanda Thibodeaux, titled "Visible Grit" was published on July 17, 2023 and runs 12 minutes.

July 17, 2023 ·12m · Faithful on the Clock

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Episode Description

Faithful on the Clock is a podcast with the mission of getting your work and faith aligned. We want you to understand Who you're serving and why so you can get more joy and legacy from every minute spent on the clock. Thanks for joining us and taking this step toward a more fulfilling job and relationship with God!

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In this episode...

Visible Grit

https://faithfulontheclock.com/visible-grit

The business world puts a high value on grit and perseverance. But what happens if all of your grit and perseverance is invisible? Episode 78 of Faithful on the Clock emphasizes the need to have people see what you’re consistently achieving over time.

Timestamps:

[00:04] - Intro

[00:32] - Finishing a big writing project inspired this episode by getting me to think about the idea that grit alone is necessary for success.

[01:05] - There’s value and truth in persevering. But I’ve worked hard on social media only to now see a call for communications to become smaller again.

[02:15] - As my social media visibility has decreased, I’ve realized that it’s not just grit that matters. It’s the visibility of your grit that counts.

[02:51] - Visibility is getting more difficult to achieve even outside of social media, such as with the move to subscriptions that can increase promotional costs.

[03:32] - The big question now as platforms decline and pathways close is how to be visible so that our grit gets the attention and respect it deserves.

[04:17] - Strategy #1: Integrate a lot of channels into your marketing, but be careful to be targeted and use techniques that appeal on those platforms.

[04:54] - Strategy #2: Rely on word of mouth more. People often are afraid to do this because the American ideas of individualism and autonomy make us believe that if we can’t do it alone, we’re failures. But we all need some help.

[06:49] - Strategy #3: Don’t try to do everything within the channels you pick. Instead, laser-focus the light of your talent where it really will kick darkness to the curb.

[08:13] - If you worry that your reach will be smaller using a focused approach, remember the ministry of Jesus. He worked by word of mouth with just a few disciples. But word spread quickly. This shows that you don’t need a lot of channels so much as you need a good message with passion behind it. Allow others to carry your message so your light continues to shine and goes further long after you’re gone.

[10:00] - Prayer

[10:41] - Outro/What’s coming up next

Key takeaways:

Finishing a large writing project got me thinking about the concept that continued grit will always be rewarded. I’ve been seeing social media visibility decline over the past year, which is further fueling my concerns.
It’s not so much your grit that matters. It’s your visibility around your grit that does.
Other issues aside from social media decline are aggravating the difficulty of achieving visibility.
We are not supposed to hide our light (God-given talent and skills), but rather to make it visible.
Strategy #1 - Integrate different channels in an omnichannel way, but with a good strategy.
Strategy #2 - Work on word-of-mouth connection and let people know what you’re doing in organic ways. Self-advocate naturally through your interactions.
Strategy #2 - Don’t try to do everything within your omnichannel system. Instead, make your light like a laser and focus on where you genuinely have skill or talent. Allow others to spread your message with you and remember that it’s the message that matters more than the messenger.

CTAs:

Select some key channels you can use to interact with others on a regular basis. Analytics tools can help you decide where to put your effort.
Come up with a few elevator pitches, links, or other materials that you can share naturally as you go through your day so you’re not caught off guard when the opportunity to market yourself arises.

What’s coming up next:

Most professionals work hard to be happy and get ahead, but not everyone does. Some workers subconsciously or intentionally self-sabotage. In Episode 79 of Faithful on the Clock, you’ll learn why people self-sabotage and how to prevent the behavior.

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