Vivek Singh (Procam International) | Pioneering India’s Running Revolution

from The 4outh Era of Branding · host chlorophyll brand and communications

Episode 13 of the chlorophyll Podcast features Kiran Khalap in conversation with Vivek Singh, Joint MD of Procam International. Procam pioneered the distance running revolution in India, bringing 2.6 million people onto the streets each year through mass participation events. Key Insights: - Building IP-led movements - Shaping India’s sporting ecosystem - Leadership lessons from sports marketing 🎧 This episode is as inspiring as it is insightful!

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This episode was published on October 15, 2025.

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