Voices #009 - Lessons from over 600 digital transformations with Prakash Gurumoorthy (BORN Group, VTEX)

In this episode of EVOLVE Voices,⁠Jade Maravillas⁠ hosts Prakash Gurumoorthy.Prakash Gurumoorthy's impressive career spans several decades and continents and hundreds of award-winning digital commerce transformation projects. He was previously the Managing Director and one of the co-founders of Born Group, a global digital agency which pioneered connecting commerce, creative and content for some of the world’s leading brands. He is now the General Manager of EMEA and APAC for VTEX, a publicly-listed digital commerce platform for enterprise retailers, where he is tasked to lead the business in its new growth markets.In this episode, Prakash shares stories, insights and learnings from over 600 digital transformation projects and scaling businesses from 0 to unicorn status. He also talks about why effective marketing is about how it makes you feel, and that storytelling in commerce is shaped by three critical experiences: brand experience, behavioral experience, and book-of-record experience. www.vtex.comEVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: ⁠https://www.evolve-community.com/