Voices #021 - SHEIN’s Peter Pernot-Day: How A Lawyer Found His Way into Customer Experience

In this episode of EVOLVE Voices,⁠⁠⁠⁠⁠ ⁠⁠Edilsa Bueno⁠⁠⁠⁠⁠ hosts Peter Pernot-Day.Peter Pernot-Day’s career is anything but conventional. Trained in international law, he began by navigating privacy, data security and compliance. But instead of settling into the predictability of a legal path, he followed a different instinct—toward the messy, fast-moving world of business strategy. In this episode, Peter shares what it takes to lead through scandals, why trust is the foundation of global teams, and how open water swimming helps him stay grounded. We also explore why asking better questions—not having all the answers—is often the best strategy for growth.Peter is the Global Head of Strategy & Corporate Affairs at SHEIN. He previously held roles at BNP Paribas and Mixpanel, and remains passionate about law, data, and designing global systems that drive meaningful impact. EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 42 markets?Request your application today: ⁠⁠⁠⁠⁠⁠⁠https://www.evolve-community.com/⁠⁠⁠⁠⁠Subscribe to our newsletter to be informed about everything that happens within our community: ⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!