Voices 035 - “There Is Nothing Soft About Marketing”: Ex-FabFitFun Exec Leslie Burthey on Career Pivots, AI & Running $100M Budgets episode artwork

EPISODE · Jul 29, 2025 · 1H

Voices 035 - “There Is Nothing Soft About Marketing”: Ex-FabFitFun Exec Leslie Burthey on Career Pivots, AI & Running $100M Budgets

from EVOLVE Podcasts | Global Commerce Insights · host EVOLVE Commerce Club

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host ⁠Edilsa Bueno⁠, talks with Leslie Burthey.Leslie Emmons Burthey’s journey from finance to marketing is one of self-discovery, bold pivots, and relentless curiosity. As a woman breaking barriers in traditionally male-dominated fields, she was born to challenge the status quo. Leaving behind the stability of a finance career, she embraced the dynamic and data-driven world of marketing—where every challenge, from building deep customer connections to fostering a culture of experimentation, became a lesson in adaptability and leadership. She shares insights on career transitions, debunking marketing myths, and the transformative role AI plays in shaping the future of commerce.Today, Leslie is a seasoned marketing leader with prior executive positions at companies like TeePublic, Weight Watchers, and FabFitFun. Previously she was an Investment Banking Analyst at Banc of America Securities. She holds an MBA from Stanford and a BS in Economics from Wharton.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning 43 markets? Request your application today: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https:⁠//www.evolve-community.com/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠In this episode our host ⁠Edilsa Bueno⁠, talks with Leslie Burthey.Leslie Emmons Burthey’s journey from finance to marketing is one of self-discovery, bold pivots, and relentless curiosity. As a woman breaking barriers in traditionally male-dominated fields, she was born to challenge the status quo. Leaving behind the stability of a finance career, she embraced the dynamic and data-driven world of marketing—where every challenge, from building deep customer connections to fostering a culture of experimentation, became a lesson in adaptability and leadership. She shares insights on career transitions, debunking marketing myths, and the transformative role AI plays in shaping the future of commerce.Today, Leslie is a seasoned marketing leader with prior executive positions at companies like TeePublic, Weight Watchers, and FabFitFun. Previously she was an Investment Banking Analyst at Banc of America Securities. She holds an MBA from Stanford and a BS in Economics from Wharton.👉 Don’t forget to like, subscribe, and leave a review if you enjoyed this episode!

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Voices 035 - “There Is Nothing Soft About Marketing”: Ex-FabFitFun Exec Leslie Burthey on Career Pivots, AI & Running $100M Budgets

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Join our newsletter! Our community insights, global commerce perspectives, sent to your inbox every Weekend: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://evolvecommunity.beehiiv.com/subscribe⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Want to join the #01 community of senior commerce leaders spanning...

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