EPISODE · Mar 17, 2025 · 53 MIN
Voices at eTail: On Currently Wine, Crowdfunding & Overcoming Perfectionism with Daniel Rodriguez
from EVOLVE Podcasts | Global Commerce Insights · host EVOLVE Commerce Club
In this episode of EVOLVE Voices, Edilsa Bueno hosts Daniel Rodriguez.The wine industry is being disrupted, and Daniel Rodriguez is at the helm with Currently Wine. As CEO, he’s applying his tech industry experience to challenge a slow-moving sector. In this episode, we explore his unique crowdfunding approach that has raised over $1M in capital, the challenges of bootstrapping a rebrand, and the real difference between being an owner and a founder. He also opens up about how perseverance has turned skeptics into supporters as he continues building his business in public, with just two months left to close his crowdfunding campaign.Before launching Currently Wine, Daniel spent over a decade leading marketing efforts in the B2B tech space, refining his expertise in digital transformation and customer experience. A published author and frequent speaker, he co-authored Experience is Everything, a book on the future of customer service. With a background in finance and consulting, Daniel brings analytical rigor to a brand that blends both innovation and tradition.For more about Currently Wine, visit their website, and to support their crowdfunding campaign, visit Republic's fundraising page.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: https://www.evolve-community.com/
What this episode covers
In this episode of EVOLVE Voices, Edilsa Bueno hosts Daniel Rodriguez.The wine industry is being disrupted, and Daniel Rodriguez is at the helm with Currently Wine. As CEO, he’s applying his tech industry experience to challenge a slow-moving sector. In this episode, we explore his unique crowdfunding approach that has raised over $1M in capital, the challenges of bootstrapping a rebrand, and the real difference between being an owner and a founder. He also opens up about how perseverance has turned skeptics into supporters as he continues building his business in public, with just two months left to close his crowdfunding campaign.Before launching Currently Wine, Daniel spent over a decade leading marketing efforts in the B2B tech space, refining his expertise in digital transformation and customer experience. A published author and frequent speaker, he co-authored Experience is Everything, a book on the future of customer service. With a background in finance and consulting, Daniel brings analytical rigor to a brand that blends both innovation and tradition.For more about Currently Wine, visit their website, and to support their crowdfunding campaign, visit Republic's fundraising page.EVOLVE Voices is a flagship initiative within the EVOLVE ecosystem, dedicated to amplifying the stories, experiences, and insights of extraordinary commerce leaders and ambassadors from the EVOLVE Commerce Club. Through a dynamic blend of interviews and live events, EVOLVE Voices unites diverse perspectives, while showcasing local experts who bring unique insights from their home markets to enrich our international community.Want to join the #01 community of senior commerce leaders spanning 41 markets?Request your application today: https://www.evolve-community.com/
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Voices at eTail: On Currently Wine, Crowdfunding & Overcoming Perfectionism with Daniel Rodriguez
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