Vorwort

Von der Technologie- zur Erlebnismarke – so könnt…

An episode of the Brand Driven Progress podcast, hosted by Hans-Christian Schwingen, titled "Vorwort" was published on July 29, 2020 and runs 2 minutes.

July 29, 2020 ·2m · Brand Driven Progress

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Summary

Von der Technologie- zur Erlebnismarke – so könnte man die Reise der Telekom in den vergangenen Jahren überschreiben. Eine klare und rationale Wegbeschreibung. Doch oft waren es Momente der Begeisterung, die diesen Weg markiert haben. Meilensteine, die uns immer wieder daran erinnert haben, worum es letztlich wirklich geht: Menschen miteinander zu verbinden und sie an den Chancen der Digitalisierung teilhaben zu lassen: Erleben, was verbindet.

Episode Description

Von der Technologie- zur Erlebnismarke – so könnte man die Reise der Telekom in den vergangenen Jahren überschreiben. Eine klare und rationale Wegbeschreibung. Doch oft waren es Momente der Begeisterung, die diesen Weg markiert haben. Meilensteine, die uns immer wieder daran erinnert haben, worum es letztlich wirklich geht: Menschen miteinander zu verbinden und sie an den Chancen der Digitalisierung teilhaben zu lassen: Erleben, was verbindet.

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