Vorwort - Brand Driven Progress

What this episode covers

Von der Technologie- zur Erlebnismarke – so könnte man die Reise der Telekom in den vergangenen Jahren überschreiben. Eine klare und rationale Wegbeschreibung. Doch oft waren es Momente der Begeisterung, die diesen Weg markiert haben. Meilensteine, die uns immer wieder daran erinnert haben, worum es letztlich wirklich geht: Menschen miteinander zu verbinden und sie an den Chancen der Digitalisierung teilhaben zu lassen: Erleben, was verbindet.

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Frequently Asked Questions

How long is this episode of Brand Driven Progress?

This episode is 2 minutes long.

When was this Brand Driven Progress episode published?

This episode was published on July 29, 2020.

What is this episode about?

Von der Technologie- zur Erlebnismarke – so könnte man die Reise der Telekom in den vergangenen Jahren überschreiben. Eine klare und rationale Wegbeschreibung. Doch oft waren es Momente der Begeisterung, die diesen Weg markiert haben. Meilensteine,...

Can I download this Brand Driven Progress episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.