W/Greg "Kawboi" Johnson

From the early days of MySpace and Model Mayhem to being featured in major magazines, Greg’s path into photography wasn’t just about picking up a camera — it was about picking up purpose. Based in Michigan and rooted in Grand Rapids’ creative scene, Greg’s work is bold, raw, and real. He’s built a reputation on consistency, connection, and community — especially with 616 Models, where collaboration means more than just a shoot.In this episode, we explore how Greg went from local shoots to national spreads, how he balances emotion with execution, and what advice he has for the next generation of photographers finding their voice.So grab your headphones, get inspired, and let’s step behind the lens with the one and only Cowboy."