WAGs, explained: The World Cup’s most watched women

This week, we’re diving into the glamorous, chaotic and deeply misunderstood world of WAGs. What exactly is a WAG? Technically, it stands for “wives and girlfriends” of athletes. But culturally, it has come to mean so much more: public scrutiny, reality TV drama, cheating scandals, courtroom battles, and women who often become more famous than the men they’re attached to. In this episode, we trace the rise of WAG culture from its early-2000s explosion, when Victoria Beckham became the undisputed queen of the genre, to the double standards and why these women are mocked for loving fame but punished when they try to build careers of their own; why athletes’ partners are treated like accessories until they become too visible; and how social media has changed the game entirely. It's an extra juicy one. 📚 For further reading:When England's WAGS went wild in Baden-BadenWho Is ‘Wagatha Christie’? Let Us ExplainA Spin Through the Last 60 Years of World Cup WAG Style 🎧 A few recent episodes we think you might like:Katy Perry and Justin Trudeau have true loveDissecting Lena Dunham's FamesickJustin Bieber: From teen idol to pop music survivor 🔗 Once you're done doing all of the above, why not subscribe to our Patreon here? You'll find some exclusive goodies!  Plus, connect with us on social media here: @canadawhore@sahagiansarah